ideas, innovations and apps for social work in the age of smartphones and social media
Although social media has been around for more than a decade now, many nonprofit organizations are just now hopping onto the bandwagon in full force. As the social media conversation has evolved, however, it seems as if a lot of the focus is on how to leverage (and measure) the tools themselves and not as much on building the capacity of leaders to use them in the first place.
So here are a few things I think every nonprofit leader should know about social media. I thought I’d get them written down in one place since I tend to mention some or all of these in the social media presentations I’ve been giving around the country.