ideas, innovations and apps for social work in the age of smartphones and social media
Computerized aids that include person-like characteristics can influence trust and dependence among adults, according to a Clemson University researcher. A recently published study by Clemson University psychology associate professor Richard Pak examined how decision-making would be affected by a human-like aid.
Pak’s research findings have revealed that the inclusion of an image of a person can significantly alter perceptions of a computerized aid when there is no difference in the aid’s reliability or presentation of information.
“Humanlike computer aids provide a reduced decision-making reaction time for adults,” said Pak. “A plausible explanation is that the increase in trust led to an increased dependence on the aid, which led to faster performance.”