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Deutsche Welle’s trying to use Africa’s mobile-phone boom to spread news by new means » Nieman Journalism Lab

By Antonio Jiménez, niemanlab.org

The German broadcaster is using SMS and dial-to-listen radio shows to reach an audience with limited Internet access.

As the fastest-growing mobile market on the planet, Africa is facing huge opportunities — and distinct challenges — in news dissemination.

By the end of the year, it’s estimated that more than three-quarters of the population will be cell phone subscribers, including in places where literacy rates are low and electricity is unavailable. To better serve that demographic, German media giant Deutsche Welle is using over-the-phone voice technology to deliver news.

No Internet access necessary: Just dial a number to access the program Learning by Ear, an educational show for teenagers that mixes news and explainers having to do with health, politics, the economy, the environment, and social issues.

Read more at Deutsche Welle’s trying to use Africa’s mobile-phone boom to spread news by new means » Nieman Journalism Lab.

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One comment on “Deutsche Welle’s trying to use Africa’s mobile-phone boom to spread news by new means » Nieman Journalism Lab

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Lutz Siemer

Lutz Siemer

Education, Research & Development in Social Work & IT After working as an alternative practitioner and psychotherapist in private practice for nearly ten years I stepped over to higher education in 2005. At Saxion University of Applied Sciences I lecture and do research and development in the area of Social Work, Psychology and IT. Currently I'm focussing on merging mobile technology and social work.

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