MOBILE SOCIAL WORK

ideas, innovations and apps for social work in the age of smartphones and social media 

Media Consumption on Mobile: 2011 versus Today | InMobi – Blog

by Taimour Azizuddin, immobi.com

How have the habits of mobile data users changed since last year? InMobi’s media consumption research study examines the attitudes, habits, and behaviors of these users in around the world. The latest results … demonstrate how consumers are increasingly turning to mobile to meet their entertainment, search, and shopping needs; the majority now prefer to access media content on mobile…. These consumers are using their mobile devices more often, consistently throughout the day, and in more varied locations: 41% in the US accessed their device in the bathroom – and for those interested, women are much more likely than men to do so. We are also seeing a much wider set of activities conducted on mobile devices by late technology adopters, further signifying that this mobile use really has become mainstream and providing more evidence that mobile is an important channel for reaching consumers. As mobile use increases among late technology adopters, creating easy and clear user experiences is more important than ever.

Take a look at the media consumption infographics for the UK ….

via Media Consumption on Mobile: Q4 2011 versus Today | InMobi – Blog.

This video shows a summary of the global results of the InMobi Mobile Media Consumption Research Q4 2011:

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This entry was posted on August 22, 2012 by in INFOGRAPHIC, Science, VIDEO and tagged , , , , , , , , .
Lutz Siemer

Lutz Siemer

Education, Research & Development in Social Work & IT After working as an alternative practitioner and psychotherapist in private practice for nearly ten years I stepped over to higher education in 2005. At Saxion University of Applied Sciences I lecture and do research and development in the area of Social Work, Psychology and IT. Currently I'm focussing on merging mobile technology and social work.

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