ideas, innovations and apps for social work in the age of smartphones and social media
When nonprofits consider launching a smartphone app, most often they automatically default to launching an iPhone app. But thanks to a strategy focused on bringing low-cost smartphones to the masses worldwide, Google’s Android surged to a whopping 68% share of the global smartphone market in the second quarter of 2012. That’s four times the 17% global market share held by Apple. And although sales of Android devices declined in the U.S. in the second quarter thanks to strong iPhone 4S sales, Android still holds the top spot in the U.S. at 56% compared to Apple’s iOS at 33%.
All that said, if a nonprofit is serious about pioneering the smartphone space, it would be wise to consider launching both an Android App and an iPhone App – and if all goes well for Nokia and Microsoft in the coming months, perhaps even a Windows Phone App in 2013. Twelve nonprofits pioneering Android are listed below.