ideas, innovations and apps for social work in the age of smartphones and social media
I just came across some interesting analysis in a study about SMS usage among low-income populations in Asia, by Juhee Kang (Michigan State University) and Moutusy Maity (Indian Institute of Management Lucknow). The study uses data collected through a survey conducted in 2011 with 9,066 low-income mobile phone users (bottom of the pyramid) from Bangladesh, Pakistan, India, Sri Lanka and Thailand.
Some of the numbers provided should serve as a reminder that having a mobile phone does not necessarily mean that a person uses SMS. In other words, if you think your project is inclusive “because it uses SMS” and “nearly everybody has a mobile phone”, think twice: there’s a chance your project is not as inclusive as you’d like to think.
A few excerpts from “Texting among the Bottom of the Pyramid: Facilitators and Barriers to SMS Use among the Low-income Mobile Users in Asia”:
Of the total 9,066 respondents, 54.3 percent own…
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