ideas, innovations and apps for social work in the age of smartphones and social media Goes Mobile-First to Reach Teens

by Zoe Fox,

The Internet is filled with platforms for social change, from to Indiegogo to We The People.

One of those remarkable platforms, approaches online activism with a special twist. The community consists entirely of teens, and its team of talented staff are experts on youth mobilization.

The organization operates on Marshall McLuhan’s famous adage: The medium is the message. DoSomething knows that teens’ primary mode of communication is text messaging — since teens text more than they talk — so the non-profit runs campaigns that are mobile first.

Read more about this aproach and see an inspiring interview about social entrepreneurship via Goes Mobile-First to Reach Teens.

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This entry was posted on January 9, 2013 by in Children, INFOGRAPHIC, Texting, VIDEO, Youth and tagged , , , , , .
Lutz Siemer

Lutz Siemer

Education, Research & Development in Social Work & IT After working as an alternative practitioner and psychotherapist in private practice for nearly ten years I stepped over to higher education in 2005. At Saxion University of Applied Sciences I lecture and do research and development in the area of Social Work, Psychology and IT. Currently I'm focussing on merging mobile technology and social work.

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