ideas, innovations and apps for social work in the age of smartphones and social media
by Zoe Fox, mashable.com
The Internet is filled with platforms for social change, from Change.org to Indiegogo to We The People.
One of those remarkable platforms, DoSomething.org approaches online activism with a special twist. The community consists entirely of teens, and its team of talented staff are experts on youth mobilization.
The organization operates on Marshall McLuhan’s famous adage: The medium is the message. DoSomething knows that teens’ primary mode of communication is text messaging — since teens text more than they talk — so the non-profit runs campaigns that are mobile first.
Read more about this aproach and see an inspiring interview about social entrepreneurship via DoSomething.org Goes Mobile-First to Reach Teens.