ideas, innovations and apps for social work in the age of smartphones and social media 

We Are Now a Society of Multi-taskers and Multi-screeners | Social Media Today [INFOGRAPHIC]

by Brian Solis,

We are a nation of multi-taskers. As you read this, you’re either doing something else, or this is the “something else” you’re doing while your work on other projects or relax in front of another device. Not only are we multi-taskers, we’re also multi-screeners. Whether it’s a smartphone, tablet, PC/laptop, TV or something other device, we’re consuming, creating, and curating content across multiple devices, often at the same time. It seems that we’re rewiring our brains simply by how we interact with content and devices as part of our everyday lives.

As we become increasingly wired…or wireless, that leaves room for two types of people in this world, those who are always-on and those who are at least connected. I’ve long maintained that the net result of connectedness is a narrowing attention span. I don’t necessarily believe that attention is as much distracted as it is focused on what’s important in the moment. As such, businesses are simply trying to reach an audience or audience segments, but instead an audience with an audience of audiences that is interconnected by shared interests and experiences.

So what does this multi-tasking multi-screen audience with an audience of audiences look like you ask? Google recently released a telling report, “The New Multiscreen World” that reveals the extent of cross platform consumer behavior.

via We Are Now a Society of Multi-taskers and Multi-screeners | Social Media Today.

In understanding what it means to multi-screen, Google discovered two main modes of usage:

  • Sequential screening where we move from one device to another to complete a single goal
  • Simultaneous screening where we use multiple devices at the same time

via Navigating the new multi-screen world: Insights show how consumers use different devices together


One comment on “We Are Now a Society of Multi-taskers and Multi-screeners | Social Media Today [INFOGRAPHIC]

  1. Deborah Bartelt
    February 8, 2013

    Really interesting ! I am one of those using multiple devices doing different things most times. Thanks for sharing

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Lutz Siemer

Lutz Siemer

Education, Research & Development in Social Work & IT After working as an alternative practitioner and psychotherapist in private practice for nearly ten years I stepped over to higher education in 2005. At Saxion University of Applied Sciences I lecture and do research and development in the area of Social Work, Psychology and IT. Currently I'm focussing on merging mobile technology and social work.

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