ideas, innovations and apps for social work in the age of smartphones and social media 

The Line – Website, Facebook and App to help young people developing and maintaining respectful relationships

The Line - Home

The Line campaign is managed by the Australian Government Department of Families, Housing, Community Services and Indigenous Affairs (FaHCSIA). It’s aimed at helping teenagers and young adults through a difficult time in their lives. The things they experience in relationships now can affect them long into adulthood, so it’s very important to help in every way we can and ensure they understand the importance of respectful relationships.

The campaign was a recommendation from Time for Action: the National Council’s Plan to reduce violence against Women and Children, released in April 2009.

The campaign aims to increase the knowledge of young people about the components of a respectful relationship including communication, trust and consideration for others in developing and maintaining healthy relationships; the components and forms of intimate partner violence (including cyber bullying and harassment) and sexual assault; and the effects of violence on relationships. It also aims to increase the incidence of positive behaviours in relationships, including open communication across genders; listening to and valuing others’ opinions; and trust, consideration, courtesy and respect.

This campaign provides a website and Facebook site for young people to have dialogue about healthy and unhealthy relationship behaviours and how to have and maintain a respectful relationship. It asks young people to consider societal and contextual factors as well as personal values as part of the process of reflecting on behaviours and attitudes to relationships.

The primary target audience is young people on the cusp or in developing relationships generally aged between 12-20 years. The secondary audience comprises key influencers such as parents and teachers.

The Line – Home.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Lutz Siemer

Lutz Siemer

Education, Research & Development in Social Work & IT After working as an alternative practitioner and psychotherapist in private practice for nearly ten years I stepped over to higher education in 2005. At Saxion University of Applied Sciences I lecture and do research and development in the area of Social Work, Psychology and IT. Currently I'm focussing on merging mobile technology and social work.

Personal Links

View Full Profile →

Enter your email address to follow this blog and receive notifications of new posts by email.


Mobile Social Work on Twitter


Mobile Social Work on Facebook


Mobile Social Work on Google+


Social Mobile Work on Tumblr


Subscribe to Posts

The Fair(er) Phone:

FairPhone | A seriously cool smartphone. Putting social values first
%d bloggers like this: