ideas, innovations and apps for social work in the age of smartphones and social media
The Line campaign is managed by the Australian Government Department of Families, Housing, Community Services and Indigenous Affairs (FaHCSIA). It’s aimed at helping teenagers and young adults through a difficult time in their lives. The things they experience in relationships now can affect them long into adulthood, so it’s very important to help in every way we can and ensure they understand the importance of respectful relationships.
The campaign was a recommendation from Time for Action: the National Council’s Plan to reduce violence against Women and Children, released in April 2009.
The campaign aims to increase the knowledge of young people about the components of a respectful relationship including communication, trust and consideration for others in developing and maintaining healthy relationships; the components and forms of intimate partner violence (including cyber bullying and harassment) and sexual assault; and the effects of violence on relationships. It also aims to increase the incidence of positive behaviours in relationships, including open communication across genders; listening to and valuing others’ opinions; and trust, consideration, courtesy and respect.
This campaign provides a website and Facebook site for young people to have dialogue about healthy and unhealthy relationship behaviours and how to have and maintain a respectful relationship. It asks young people to consider societal and contextual factors as well as personal values as part of the process of reflecting on behaviours and attitudes to relationships.
The primary target audience is young people on the cusp or in developing relationships generally aged between 12-20 years. The secondary audience comprises key influencers such as parents and teachers.