ideas, innovations and apps for social work in the age of smartphones and social media
Sally Chambers, Head of Charity Marketing at JustGiving, posted an article about how small charities can make the most of social media like Facebook. JustGiving is a platform that is currently used by over 9000 charities, such as Childs-i Foundation, Rett Syndrome Research Trust and Positive East.
To put it simply, the great advantage of using social media to foster support is that your supporters are already using these media to advocate for the causes they care about. This is something we call social giving. For example – currently one in 10 donors on JustGiving share their donation on Facebook. In 2012, post-donation sharing to Facebook generated an additional £1.4m in donations to charity. By encouraging sharing to social at every step, JustGiving generates on average £5 in donations to charity for every share.
JustGiving believes that smaller charities can reap benefits from social media. In addition to the platform services JustGiving also offers workshops. You can view some of the slides from the last workshop here.