ideas, innovations and apps for social work in the age of smartphones and social media
Zoe Fox, mashable.com, spoke with Facebook’s strategic partnerships manager Libby Leffler about how non-profits can use the platform best to reach their communities and make the strongest impact. To support Non-Profits Facebook shares best practices in the Non-Profits Resource Center. In addition Leffler emphasises the importance of pictures „Photos are everything!“ and gives examples for fundraising.
What are three things a non-profit can do to change its page overnight?
The first thing that I would say is find a voice. When people connect with your page, you want it to be in an authentic way. How do you do that? Talk to them like they’re your friend.
The second thing I would say is visual imagery is huge. That can be a photo, a video or an Instagram. To create compelling content you have to be willing to experiment. Combining a visual with a really short caption between 150-200 characters — three lines of text — yeilds much higher engagement then a post that’s much longer, without visuals.
The third thing I always tell people is analytics, analytics, analytics. Know your audience. Every page admin has access to page insights, and you can see anything down to the post level. As any organization gets strategic about who they want to connect with their page, they should know who’s connecting with it now and who they want to connect with. If you’re not connecting with that group, how do you tweak your post to get there?