ideas, innovations and apps for social work in the age of smartphones and social media 

Which Social Network would you choose to reach Teens? Tumblr or Facebook? (Part I)

If you want to reach out to young people via Social Networks one of the decisions you have to make developing your social media strategy is which social Network to use. There are some ideas that Facebook suffers from problems in reaching teens. Hence it may be wise to look at some user statistics of the most popular Social Networks. Garry Tan investigated on that doing a quick survey on the use of Facebook, Twitter, Instagram, Tumblr, and Snapchat. He surveyed two groups of people: first group aged 13-18, second group 19-25. In total 1,038 respondents. Here are his results:

Have a look at his post to go deeper into his analysis. You may find it useful to keep you from backing the wrong social media horse for your strategy.

Tenth Grade Tech Trends: My survey data says says rumors of Facebook demise exaggerated, but Snapchat and Instagram real – garry’s posthaven.


Here is the second part of the race between Tumblr, Facebook and …?

One comment on “Which Social Network would you choose to reach Teens? Tumblr or Facebook? (Part I)

  1. Pingback: Social Network Use by Teens – Tumblr or Facebook or …? (Part II) | MOBILE SOCIAL WORK

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Lutz Siemer

Lutz Siemer

Education, Research & Development in Social Work & IT After working as an alternative practitioner and psychotherapist in private practice for nearly ten years I stepped over to higher education in 2005. At Saxion University of Applied Sciences I lecture and do research and development in the area of Social Work, Psychology and IT. Currently I'm focussing on merging mobile technology and social work.

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