ideas, innovations and apps for social work in the age of smartphones and social media 

Social Network Use by Teens – Tumblr or Facebook or …? (Part II)

Yesterday we’ve been looking at the use of social networks by teens. Starting with the idea that it could be wise to know which Social Networks Teens use if you want meet them in their natural 21st century habitat. Based on the survey by Garry Tan we saw a neck and neck race by Facebook and Tumblr. Today I’ve been coming across another research that shows a different picture.Facebook Still Reigns Supreme With Teens, But Social Media Interest Dwindling | TechCrunch

Now it seems that Tumblr is far off. Why this? In this study by Piper Jaffray 5,200 teens were asked what the most important social media site is. Only one answer could be chosen. In the study by Garry Tan it was asked for the usage of the network (not the site) and multiple answers could be chosen.

Hence there is no contradiction in the surveys. But which network would you choose now if you want to reach out to teens?  Facebook or Tumblr or … InstagramWanelo, Vine, Snapchat, Kik, 4chan, pheed …?

via Facebook Still Reigns Supreme With Teens, But Social Media Interest Dwindling | TechCrunch.


One comment on “Social Network Use by Teens – Tumblr or Facebook or …? (Part II)

  1. Pingback: Which Social Network would you choose to reach Teens? Tumblr or Facebook? (Part I) | MOBILE SOCIAL WORK

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Lutz Siemer

Lutz Siemer

Education, Research & Development in Social Work & IT After working as an alternative practitioner and psychotherapist in private practice for nearly ten years I stepped over to higher education in 2005. At Saxion University of Applied Sciences I lecture and do research and development in the area of Social Work, Psychology and IT. Currently I'm focussing on merging mobile technology and social work.

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