ideas, innovations and apps for social work in the age of smartphones and social media 

Mobile Messages To Empower Mothers – MAMA – The Mobile Alliance for Maternal Action [VIDEO][INFOGRAPHIC]

As it is Mother’s Day today it could be a good idea to have a look at the link between mobiles, mothers and social issues. In June 2012 we already had a look at „Texting for Good: How Your Mobile Phone Can Save Your Baby“. Text4Baby is a US service to enable mothers (and fathers) to have access to information and knowledge about their pregnancies and babies by receiving text messages on their mobiles. On a global level the same service is offered by MAMA – The Mobile Alliance for Maternal Action. The following video shows the story of Asha Rani, a mother from Dhaka, Bangladesh. She describes how MAMA messages helped her care for her child and put the power of health in her hand.


Here is some information from MAMA taken from their website:

  • MAMA content is used in over 49 countries and has reached 111 unique organizations. MAMA is bringing together a global community through sharing of mobile messages and a robust global learning agenda.
  • MAMA aims to inform and empower low-income, expectant mothers who are at risk of complications and death during pregnancy and childbirth, as well as new mothers caring for their infants.
  • MAMA is engaging an innovative global community to deliver vital health information to new and expectant mothers through mobile phones.
  • MAMA is a public-private partnership launched in May 2011 by founding partners United States Agency for International Development and Johnson & Johnson with supporting partners – the United Nations Foundation, mHealth Alliance, and BabyCenter.

For more information go to MAMA – The Mobile Alliance for Maternal Action.



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Lutz Siemer

Lutz Siemer

Education, Research & Development in Social Work & IT After working as an alternative practitioner and psychotherapist in private practice for nearly ten years I stepped over to higher education in 2005. At Saxion University of Applied Sciences I lecture and do research and development in the area of Social Work, Psychology and IT. Currently I'm focussing on merging mobile technology and social work.

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